Pay Per Click (PPC) is the utilization of text, display and video ads where you pay on a per click/impression basis. The goal is to attract qualified web traffic that’s searching for the products and services you offer. PPC ads appear primarily on the top and bottom positions of the organic search listings on a search engine results page (Google, Bing, Yahoo). Pay-Per-Click (PPC) marketing allows Philadelphia businesses to create ads that target specific keywords in their industry.
Advertise It’s PPC experts have the experience to design a PPC strategy that will make your business stand out. That’s because we take the time to get to know your business, your goals and your competitors before we start planning. This allows us to lock down a keyword strategy that provides best possible ROI.
We create a new account for you, build campaigns and make it shine, or revitalize your existing account and manage it. Keyword research, bid management, ad creative and testing is what we doe. Everything we do is completely transparent and backed up by data-driven analysis and reporting.
Pay Per Click advertising campaigns take lots of time and experience to manage efficiently. You can’t ‘set and forget’ your campaign or you’ll find that you’re either paying too much for keywords that don’t convert or you aren’t getting the profitable traffic you expected when you started advertising online.
Search engines grow every day. They are more robust and more business friendly than they once were. Odds are, you can’t setup an AdWords account and wait for the cash to roll in. Because of this, PPC management is essential for a successful business.
Pay Per Click advertising is perfect for any businesses looking to reach new customers in their local market, whether that be the whole of Pennsylvania or a tighter focus on Philadelphia or South Jersey (or both).
If you are looking for new clients for your business, PPC might be of great benefit to you. You can control almost every aspect of your advertising campaign. Your business’ budget is spent efficiently as you only pay for clicks that bring targeted customers directly to your website.
Your PPC budget can be tightly controlled by setting daily or monthly limits that you are comfortable with, limiting your ad campaign to just a few days, and stipulating which geographic area your ads will be displayed in.
If someone searches for a Philadelphia targeted key phrase target in New York or D.C., the ads will not be displayed and won’t waste your advertising budget. You are only displaying your ad to local people who is actively searching for your services.