Strategy, design, automation, content, and reporting for organizations that want email to become one of their most valuable marketing channels.
Start a ConversationEmail consistently delivers one of the highest returns of any marketing channel, yet most organizations barely scratch the surface of what's possible. Lists go untouched, welcome emails never get built, donors fall through the cracks, and valuable opportunities are missed. The problem usually isn't the platform. It's the lack of a strategy and systems that keep email working every day.
Every successful email program starts with a plan. We help define your goals, map your campaigns, establish a realistic sending schedule, and build a strategy that supports fundraising, marketing, customer retention, or community engagement throughout the year.
Great emails are easy to read, accessible, mobile-friendly, and unmistakably yours. We design reusable templates, write compelling copy, test every campaign, and make sure every send looks great in every inbox.
A healthy list beats a large list every time. We clean outdated contacts, improve deliverability, organize subscribers into meaningful segments, and help you send the right message to the right audience.
Automation keeps your email program working even when your team is busy. We build welcome series, onboarding emails, donor journeys, abandoned actions, event follow-ups, renewal reminders, and other automated campaigns that keep people engaged throughout their relationship with your organization.
We focus on the metrics that actually matter, including engagement, conversions, donations, registrations, and list health. Then we continually test, learn, and improve so your email program gets stronger over time.
Every successful email program starts with a plan. We help define your goals, map your campaigns, establish a realistic sending schedule, and build a strategy that supports fundraising, marketing, customer retention, or community engagement throughout the year.
Great emails are easy to read, accessible, mobile-friendly, and unmistakably yours. We design reusable templates, write compelling copy, test every campaign, and make sure every send looks great in every inbox.
A healthy list beats a large list every time. We clean outdated contacts, improve deliverability, organize subscribers into meaningful segments, and help you send the right message to the right audience.
Automation keeps your email program working even when your team is busy. We build welcome series, onboarding emails, donor journeys, abandoned actions, event follow-ups, renewal reminders, and other automated campaigns that keep people engaged throughout their relationship with your organization.
We focus on the metrics that actually matter, including engagement, conversions, donations, registrations, and list health. Then we continually test, learn, and improve so your email program gets stronger over time.
Email isn't a project you launch and walk away from. It's continuous production, continuous measurement, and continuous refinement. Our process is built for that reality.
We audit your current email program: list health, historical send performance, segmentation structure, existing automations (or gaps where they should be), your ESP or CRM configuration, and how email currently connects to the rest of your marketing. We also look at your competitors and peer organizations to understand what realistic performance looks like for a program your size and type.
We build the strategy: campaign calendar, segmentation plan, lifecycle automation roadmap, production cadence, template architecture, and measurement framework. Strategy is specific to your organization's actual goals. For nonprofits that means revenue, retention, program engagement, or advocacy. For mission-driven businesses that means leads, conversions, retention, or community. You review and approve before any production begins.
We produce the campaigns, build the automations, implement the segmentation, and run the program day-to-day. This phase is where most engagements spend the bulk of time, because email is continuous. We work on monthly production cycles with clear deliverables and clear handoffs between our team and yours.
Every month we review performance, identify what's working and what needs adjustment, and make changes. Every quarter we step back and evaluate whether the program is still pointed at the right priorities. Measurement and refinement aren't phases, they're a continuous loop built into ongoing management.
If you're weighing whether dedicated email support is worth the investment, or whether your current program is producing what it should, these should help.
Depends heavily on your starting point, list quality, and what you define as success. Typical outcomes in the first six to twelve months of proper management include: measurable improvement in open rates (typically 30% to 60% for mission-driven audiences when segmentation and list hygiene are done properly), growth in click-through and conversion rates, revenue lift attributable to improved automation, and healthier list engagement overall. We set specific benchmarks tied to your baseline before starting.
Every organization’s size, technical requirements, and budget are different. For most nonprofits we work with, Mailchimp, Constant Contact, or Campaign Monitor handle the work well at reasonable cost. For organizations with more complex segmentation or CRM integration needs, HubSpot, Klaviyo, or direct-to-CRM tools (Salesforce Marketing Cloud, HubSpot, Pardot) make more sense. For very small organizations, tools like Buttondown or ConvertKit can be appropriate. We adapt to your existing platform in most cases. We only recommend switching when the platform genuinely can’t support your goals.
It depends entirely on your audience and your program’s type. Nonprofit lists typically tolerate two to six sends per month well. Retail and ecommerce lists can tolerate more. Advocacy lists during active campaigns can go higher. The wrong answer is whatever isn’t sustainable for your team, because inconsistent cadence hurts engagement more than any specific frequency does. We set a cadence that matches what your team can actually produce at quality..
Both. We handle copy, design, production, and sending. For organizations with strong internal writing capacity, we can focus on strategy, templates, automation, and measurement while your team writes. For organizations without internal writing capacity, we handle the full production. Engagements scope based on where your team’s time is best spent.
Yes, in most cases. We have deep experience with the major nonprofit and SMB platforms: Salesforce NPSP, HubSpot, Mailchimp, Klaviyo, Campaign Monitor, Constant Contact, ActiveCampaign, Bloomerang, DonorPerfect, and others. Automation work is typically scoped as a setup project followed by ongoing refinement. If your current platform genuinely can’t support the automation you need, we’ll flag it before starting.
Within defined scope. Email list growth typically comes from three sources: your website (signup forms, content offers, lead magnets), existing marketing channels (paid social, Google Ads, content marketing), and events or partnerships. We build the list-growth infrastructure (forms, landing pages, lead magnets, automation) and work with whatever channels are already in scope for the engagement. Aggressive list-buying or scraping is not something we do, because it hurts deliverability and produces poor-quality subscribers.
Email typically connects to most of your marketing program: it receives traffic from your website, paid campaigns, and social, and it drives traffic back to your website, donation pages, and programs. When we’re already running other channels for you (paid social, SEO, web), email integrates naturally. When we’re just running email and other teams handle other channels, we coordinate on the handoffs so the program works as a unit.
Email marketing engagements typically run $3,000 to $10,000 per month on retainer, depending on scope, volume, automation complexity, and whether content production is included. Audits or strategy-only engagements run $4,500 to $10,000 as fixed-scope projects. Automation setup projects run $5,000 to $20,000 as one-time fees depending on scope, with ongoing management as a separate retainer. We scope honestly and won’t take on work where the math doesn’t justify the investment for your organization’s size.
Whether you're starting from scratch or improving an existing program, we'll help you build an email strategy that strengthens relationships and delivers measurable results.
