Search Engine Optimization (SEO) improves the ability of your business to be found by search engines, such as Google, Yahoo, and Bing. Traffic is garnered by achieving high rankings in the natural search results. Our SEO best practices will allow your site to get displayed on these pages prominently and often.
We merge SEO with PPC, Social Media Management and other digital marketing activities to guide your audience right to your doorstep.
What sets your business apart from the fray? Now is the time to tell your visitors with perfectly placed long-tail keywords. It’s all about giving your users a taste of the information they’re dying to know without over-promising and under-delivering. When it comes to your website’s first impression, we believe in KISS: keep it simple, sweet. But most importantly, keep it honest and relevant.
Markup has a powerful impact on your brand’s online presence, especially regarding how you show up in search results and on social media channels. Good markup allows you to tell a search engine or social channel specific info that can be used in the search results themselves, like reviews, pictures, location information, product information, and more.
Websites that utilize structured data markup are speaking the search engines’ language. It eliminates the guesswork of identifying your site’s content through contextual keyword analysis, and directly signals information to search engines in an easy-to-process format.
Content marketing is creating and distributing unique, relevant content online with the goal of attracting qualified Web traffic: people searching for the answers that you possess. The content includes videos, images, whitepapers, blog posts, FAQs and tutorials so that searchers can arrive at your online presence. Content marketing generates inbound leads instead of chasing them with traditional marketing.
Search engines are getting smarter and that’s a good thing. They are able to digest and understand Web content better ever. Producing valuable content is now essential for search engine optimization which means content marketing has huge implications for successful SEO strategies.
Which is better: optimizing for humans or for search engines? Thanks to Google’s algorithm, the two aren’t as different as you might think. There is a lot of information Google wants from you before granting you a spot on the first page.
Can Google trust you? No matter the size of your website, backlinks must be a key component of your digital strategy. Advertise It knows what to look for. We’ll analyze your industry, tell you who is winning at backlinks, and what you need to do to beat them.
Links aren’t everything in SEO, but search professionals attribute a large portion of the engines’ algorithms to link-related factors. Through links, engines can not only analyze the popularity websites and pages based on the number and popularity of pages linking to them, but also metrics like trust, spam, and authority. Trustworthy sites tend to link to other trusted sites, while spammy sites receive very few links from trusted sources. Backlinks are a very good way of identifying expertise on a given subject.