Search Engine Optimization

Search Engine Optimization (SEO) isn’t optional any more, it’s a pivotal component of any marketing strategy.

Search Engine Optimization (SEO) improves the ability of your business to be found by search engines, such as Google, Yahoo, and Bing. Traffic is garnered by achieving high rankings in the natural search results. Our SEO best practices will allow your site to get displayed on these pages prominently and often.

We merge SEO with PPC, Social Media Management and other digital marketing activities to guide your audience right to your doorstep.

Advertise It uses the best industry practices to achieve the best results for your business. These results can only be achieved through rigorous research and analysis as to the best keywords for your business combined with on and off page optimisation.

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What sets your business apart from the fray? Now is the time to tell your visitors with perfectly placed long-tail keywords. It’s all about giving your users a taste of the information they’re dying to know without over-promising and under-delivering. When it comes to your website’s first impression, we believe in KISS: keep it simple, sweet. But most importantly, keep it honest and relevant.

Markup has a powerful impact on your brand’s online presence, especially regarding how you show up in search results and on social media channels. Good markup allows you to tell a search engine or social channel specific info that can be used in the search results themselves, like reviews, pictures, location information, product information, and more.

Websites that utilize structured data markup are speaking the search engines’ language. It eliminates the guesswork of identifying your site’s content through contextual keyword analysis, and directly signals information to search engines in an easy-to-process format.

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What is Content Marketing?

Content marketing is creating and distributing unique, relevant content online with the goal of attracting qualified Web traffic: people searching for the answers that you possess. The content includes videos, images, whitepapers, blog posts, FAQs and tutorials so that searchers can arrive at your online presence. Content marketing generates inbound leads instead of chasing them with traditional marketing.

Search engines are getting smarter and that’s a good thing. They are able to digest and understand Web content better ever. Producing valuable content is now essential for search engine optimization which means content marketing has huge implications for successful SEO strategies.

Link Building

Which is better: optimizing for humans or for search engines? Thanks to Google’s algorithm, the two aren’t as different as you might think. There is a lot of information Google wants from you before granting you a spot on the first page.

Can Google trust you? No matter the size of your website, backlinks must be a key component of your digital strategy. Advertise It knows what to look for. We’ll analyze your industry, tell you who is winning at backlinks, and what you need to do to beat them.

Links aren’t everything in SEO, but search professionals attribute a large portion of the engines’ algorithms to link-related factors. Through links, engines can not only analyze the popularity websites and pages based on the number and popularity of pages linking to them, but also metrics like trust, spam, and authority. Trustworthy sites tend to link to other trusted sites, while spammy sites receive very few links from trusted sources. Backlinks are a very good way of identifying expertise on a given subject.

The Advertise It SEO team is ready to assist you with all your business needs.

Advertise It uses the best industry practices to understand how your customers search. These results can only be achieved through rigorous research and analysis as to the best keywords for your business combined with on and off page optimization. We use tools like linguistic profiling, experiential mapping, competitive search assessments and keyword score-carding.

Keyword Research

All effective optimization campaigns start with keyword research. Advertise It will find the most relevant target keywords that YOUR CUSTOMERS search for when looking for products or services.

On-Page SEO

We optimize your pages for the the most cost effective keywords for your business. This includes adjusting URLs, updating META tags, adding image ALT tags, and much more!

Landing Page Creation

Landing pages are a key component with any digital marketing campaign. Advertise It develops landing pages that provide unique experiences to viewers and helps drive them to a conversion.

Local Optimization

With Google's local algorithm updates, local optimization has become very important. Whether its developing landing pages or creating new local listings, Advertise It has you covered.

Keyword Monitoring

Advertise It uses keyword monitoring tools that keep us aware of where you rank for your targeted key terms. We keep our customers as up-to-date on the progress we are making.

Products and Services

Using industry best practices, Advertise It will optimize your product/service descriptions and catalog pages to improve your organic ranking for product and service based searches.

SEO Optimization Process

We develop custom search engine optimization strategies for each client to help reach their online goals and objectives.

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01. Goal Discovery Workbook

We will take your goals and translate them into action plans. The Goal Discovery Workbook contains questions that help us determine what type of research and analysis is needed to develop your SEO strategy.

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02. Research & Analysis

After submitting your workbook, the SEO team digs in. We'll use a combination of competitive analysis, keyword research, analytic data, and other tactics that help determine what strategies will be most profitable for your business.

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03. Strategy Consultation

This is where we make sure our team's plans align with your expectations and desired outcomes. Our optimization strategy is designed to meet the specific goals that your organization needs to achieve success.

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04. Implement and Report

After the strategy consultation, our team will roll out a schedule and plan of attack for the duration of your campaign. We'll provide monthly ranking and traffic reports to keep you updated on your campaign's progress.

Let’s Get Started With Your SEO Campaign!

Do you want to be more visible on search engines? We can help you do that. From our content writers, to our SEO technical markup specialists, developers and strategists it’s what we do every day. Contact us now to see what we can do for you.